Branding isn’t just something that takes care of itself. It’s also not something that happens overnight or by chance. It takes careful planning and even better execution.
Fortunately, businesses now have many options to establish their brand online. To do so successfully, you have to cover these three bases:
Send a clear message
A distorted or misunderstood message can interrupt any conversation. Anytime people communicate, they need to make sure they’re getting their exact message across.
Marketers are no exception. A common problem is that marketers spend so much time dealing with their brand that it becomes established in their minds. When consumers see it for the first time, though, they have a completely different interpretation.
Thinking your brand identity is obvious is a great way to ruin your marketing efforts. According to a recent Entrepreneur article, you have to take the time to explain yourself:
“Too many entrepreneurs assume that other people will intuitively “get it” when it comes to their brand: “Isn’t it obvious what I’m doing and why I’m doing it?” Not really. Unless you take the time to explain yourself and fill them in, they probably won’t take the time to figure it out, and will either come up with an erroneous interpretation or won’t think about you at all.”
Here’s the good news. You now have several cost-effective ways to share your brand on the Internet. It’s important that you don’t limit your brand visibility to any one platform.
We recommend checking out multiple social media websites. Facebook, Twitter, and LinkedIn are all musts, but you should also read up on other ones like Pinterest and Instagram. It’s all about giving your brand as much visibility as possible.
But doing this for a week or two won’t do any good. Instead, you have to repeat your brand message over and over again until it’s grounded into your target audience’s minds.
Create a marketing schedule, outsource your content creation, or hire new personnel – do whatever you have to do to give your brand sufficient exposure. Once you establish your brand, all your other marketing efforts will fall into place.
If you are ready to begin your business or move to a new office or retail location, contact us.