How Social Media Can Help Build Your Business

June 2, 2014

How Social Media Can Help Build Your Business

It seems like everyone is on Facebook these days. Grandmothers, children, and everyone in between can leave you a message, ask a question, post pictures, and keep in touch with every relative living in the world today. By taking advantage of Facebook, your business can find a larger client base than ever before and find a success that you would have had to pay for in the past.

Why Facebook?
There are over 1 billion people on Facebook. You can also sort those by region, city, and personal preferences. Ad space is cheaper than you can imagine and a relationship in real time is like nothing else. Facebook gives you the ability to post links to your company’s website, news articles related to your business, and promote anything that you might have going on. All of that, with the ability to share pictures and show the real face of the company, something that was impossible before.

What Good Is A “Like”?
There are a number of ways that someone liking you on Facebook can promote your business, even without any further input from you. Every time someone likes your page, it will show up on their own feed. Everyone who is friends with them will see it and be interested in checking out what it is. In turn, they will like you as well. By attaching your Facebook account to your company’s homepage, people can share things on their feed simply by clicking it, without ever having to go to your Facebook page to do it. That article, update, or blog post will be shared with everyone on their feed. Hopefully you’re starting to see the exponential growth that is possible with this. Your customers, blog followers, and future followers and customers are all on a single platform with Facebook. People spend a lot of time on here, meaning that you have plenty of chances to make an impression on someone or a friend of someone. Everything is based around sharing, at that is easier than ever when everyone is located in a single place on the web. Each time someone shares something from your company, search engines like Google register a backlink and will reward you in return. Each link you get puts you one step closer to the top of the search listings whenever anyone searches for terms related to your company.

Building A Relationship
All of this comes together to create a powerful working relationship with customers and potential customers. A business doesn’t have to be the faceless machine that many have turned into. Facebook turns your business into a group of people working to provide a single solution to the community. Sharing promotions, pictures from the office, and responding to people in real time make all of it seem real. Customers love to be able to contact you when they have a question, message you when they have a complaint, and keep up to date with everything that is going on. Promotions are hard to keep up with if you don’t buy newspaper ad space and Facebook puts it right in the face of every interested person. Facebook is the first step towards building a social media identity. This isn’t the end of your search forever, but Facebook is certainly one of the best ways to get in touch with your community, your clients, and your future. All that you have to do is create an account, post once a day, stay up to date, and watch as you build up a new list of clients that will support you and help exponentially increase your business growth.